So, we’re always looking for better ways to expand our advertising and marketing horizons (and have a laugh along the way!). We forever find ourselves tasked with creating new, unique ways to market and advertise our products and services to individuals and businesses around the world. Billboards are (like it or not!) part of our everyday lives, but they’ve become so commonplace that it’s easy to ignore them. Today he is a corporate trainer, business coach and a freelance writer.Creative advertising makes us all laugh – whether it’s on the TV, radio or any other medium. The stronger your advertisement is, the more effective your call-for-action would be.Īsh has an undergraduate degree in engineering and an MBA from Ohio University. The effectiveness of the overall ad is actually tested here when you ask the customer to call, email, buy, or to visit your office or store. Even if it is glaringly obvious, say it out aloud. Too many advertisements ignore this last but crucial element - the one that actually makes customers perform a profitable action. The last part of the crucial elements on a billboard advertisement is a strong call-to-action. The rest of the space that is left on the billboard should have clear, succinct and short lines to explain or justify your primary message. You will need something to justify the first visual or text shocker you would have given your readers a bite of something that further explains your message to drive it all home. A modicum amount of white space on a billboard enhances the appeal of the ad and allows the message to go right through to the customer. White space helps eases the visual impact of a bill board campaign and makes it easy to absorb what is being said. White space - gaps in between the actual copy or visuals on your bill board - is crucial for a successful campaign. Silence speaks volumes, doesn't it? It sells in volumes too.
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Have you heard about this famous ad that said "Want Free Sex? " which points to another bill board right below the previous one while the other one reads "Gotcha? Burger King. A scantily clad woman, a raunchy statement or a thought-provoking one-liner should do the trick. If you need to grab their attention in that little time, nothing works better than a shocker - something jaw-dropping. Here are four elements your Billboard Advertisements should have:īill boards are usually a major element of outdoor advertising where the attention span of the people you are targeting is almost negligible.
It has to communicate well and do it fast. Here's how social media allows that to happen:Ĭould you say something effective in less than a minute or perhaps just a few seconds? You would stutter, stammer, grope for words, wouldn't you?Įven seasoned sales people can't deliver messages in less than a minute or maximum two, could they? A bill board has no excuses, though it can't ask for more time with you speeding down that road. Consumers emerge yet again as the force that determines the success of any company selling products and services. The tables for marketing have been turned around things are changing rapidly for marketers. Written by Ashwin Satyanarayana for Gaebler Ventures Billboard Advertising 4 Elements Billboard Ads Must Have
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